
NAIIM’s unique amalgamation of rap, pop, R&B and funk follows no formula and is an extension of himself. His music is dichotomous, just like him - and brings out every aspect of his personality. He has taken the concept of genres and turned it on its head, “There is no genre continuity with my music. As long as it’s beautiful and makes me feel good, I’ve done my job.”
NAIIM’s mission is to continue to allow his creative juices to flow, not bending to meet anyone’s expectations but his own. “My entire outlook on life has been shaped by experiences a lot of people go through, I hope my music helps others find peace, the same way it did for me.”

SEN PEDERS is the artist project of Canadian multi-platinum songwriter and producer Andrew Pedersen Briol, the culmination of a decade writing across Pop, R&B, K-pop, Latin and Afrobeats for artists like NCT 127, TAEMIN, SHINee and Kardinal Offishall. Born in Winnipeg to Filipino and Danish roots, his upbringing around music and dance culture shaped his ability to move effortlessly between genres.
After years of writing for everyone else, SEN PEDERS realized the songs he connected with most were the ones no one else could sing. That became Prairie Soul, his signature blend of soulful pop, modern R&B and honest prairie storytelling. “As SEN PEDERS, I’m no longer writing the soundtrack for someone else’s journey. I’m writing my own.”
